A classroom assignment as part of the Advertisement workshop guided by Oni Sen. The film was ideated, scripted, shot, directed and edited in 3 weeks by the student of both bachelors and masters.
The brief was to create a commercial focusing on empowerment of the youth of India with the help of the cutting-edge technology and innovation of Hewlett-Packard. The objective was to appeal and be inclusive of various intersections of gender, sexuality, physical ability, caste, class and professions of the current generation of Indians. The final outcome was a TVC made highlighting the power of creation and reiterated HP's tagline and message- "Keep Reinventing."
