Design Project (Classroom Assignment)
Brand:  Pee Safe
Direction, Camera, Sound and Edit: Deependra Yadav
Focus Points (targeting working women between mid-20s to late 30s)
- Hesitation to use it for the first time 
- Something going inside the body Targeting these two point the ad shows how it is becoming a routine when you start using it.
The advertisement subtly includes things which a girl or woman generally do during periods, like drinking warm water, having nuts and seeds while following the daily routine.
Moodboard 
Used as a reference storyboard as well.

You may also like

Back to Top