Design Management (Classroom Group Assignment)
Brief: To reposition Amul Ice Cream. giving it a fresh perspective and increasing its reach and customer base.
Idea: Amul has already established its ice cream in the market on the basis of rational appeal, that is the credibility and goodness of its real milk. We proposed that they re-position through our campaign with a more emotional appeal to its target market, tapping in on the nostalgia and sweet innocence of the childhood memories of the 90's kid.
